Sony Lens a Hand to Mobile Photographers

Sony Lens
Great news for camera geeks (like me) around the world! Sony has descended from the celestial clouds of technology wonderland and bestowed upon the earth a lens fit for a smartphone!
This past Wednesday Apple Insider revealed Sony’s new Cyber-Shot QX10 and QX100 lenses with innovative WiFi and mounting features that will revolutionize the way people take pictures with their phones.
We nomads of the media industry value portability and convenience, and I sense that this lens will be the pebble that stirs the lake of traditional lugging-gear-around practices. Soon everyone will have a chance to get their hands on this cool little pod to aid in the pursuit of their art without the cost or clunkiness. That’s not to say that standard cameras will become obsolete, but everyday consumers now have a shot–literally–at sparring with the pros.
For a more in-depth review of the gadget with a charming British accent, check out CNET’s description here.

Facebook Ads to Invade Mobile Devices

According to Business Insider, Facebook is the most popular application used on mobile devices. (Image copyright Carla Ramirez)

Facebook advertising. It’s one of the most popular headlines in recent technological news, and it’s about to climb through your windows and snatch your smartphone up. That’s right, avid news feed stalkers, mobile advertising is the next big mission for Facebook; a mission that may present as much hope for advertisers as it does groaning from users.

BusinessInsider.com published an article today stating Facebook’s plan to begin early testing of The Facebook Exchange, or FBX, on mobile devices with the social media application. The FBX itself will provide marketers with access to users’ profile-based interests, and will allow companies to bid for ad impressions on a real-time basis.

It appears to me, a frequent user of the Facebook mobile application, that this venture could either be a blossoming success in Facebook ad monetization, or a complete flop. We all know, see, and curse the ads that pop up along the sidebars of the Facebook website, most of which are not relevant to us individually. The real challenge for Facebook will be to persuade users that sacrificing precious mobile display space for advertising will not only be worth it to the company, but useful to valued consumers.