Facebook advertising. It’s one of the most popular headlines in recent technological news, and it’s about to climb through your windows and snatch your smartphone up. That’s right, avid news feed stalkers, mobile advertising is the next big mission for Facebook; a mission that may present as much hope for advertisers as it does groaning from users.
BusinessInsider.com published an article today stating Facebook’s plan to begin early testing of The Facebook Exchange, or FBX, on mobile devices with the social media application. The FBX itself will provide marketers with access to users’ profile-based interests, and will allow companies to bid for ad impressions on a real-time basis.
It appears to me, a frequent user of the Facebook mobile application, that this venture could either be a blossoming success in Facebook ad monetization, or a complete flop. We all know, see, and curse the ads that pop up along the sidebars of the Facebook website, most of which are not relevant to us individually. The real challenge for Facebook will be to persuade users that sacrificing precious mobile display space for advertising will not only be worth it to the company, but useful to valued consumers.